Posts Tagged twitter

“Life is a great big canvas, and you should throw all the paint on it you can.” — Danny Kaye

In the world of analytics, this is very true.  At the end of the day, you want to throw as much paint (tracking) on whatever you can.  And in this world of microblogging and link sharing, tracking how many people click on your links is becoming more and more important.  While there are countless (well, I’m sure we could count them) ways to track links like campaign codes and the like, I want to focus on using tr.im’s service exclusively.

tr.im is a URL shortening service that packs a strong analytics punch.  Much like other shortening services like tinyurl or bit.ly, tr.im takes any long URL and spits you back a much much shorter version.  In fact, it will take any URL and shorten it to just 17 characters.  Wow!

Here is where you say, “Ok ok ok, we are already using a shortening service, why should I use trim?”  Well, on top of the truncation of URLs, tr.im offers stats for each link that you shorten.

And this tracking is present automatically for each URL that you shorten.  No manipulating the URL, no setting redirects, no fuse… just tracking.  Oh yeah, link it up with your twitter account and it will automattically tweet the URL with a message for you.  That’s what I like.  Trust me, you’ll like it too.

Tr.im tracks your tr.im URL’s visits: when they happened, the visitor’s location, the refering website, and, simply, the number of clicks that it got.  With tr.im statistics, you know a link’s popularity.

On top of the extremely easy to use web interface, tr.im also offers:

• Firefox Extension
• Dashboard Widgets
• Bookmarklets
• Ubiquity Scripts

Here are some screenshots to whet your appetite:

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